Firmly raises $15M
Firmly announced a Series A round of $15M on 7 November 2026. The company operates in E-Commerce & Marketplace and is based in United States. It was founded by Kumar Senthil, Co-founder and CEO. Announced 5 days ago.
Industry
E-Commerce & Marketplace
Founder
Kumar Senthil
Co-founder and CEO, Firmly
Outreach angles
- -Kumar Senthil co-founded firmly with Damien Balsan, who is the company's President.
- -Under Senthil, firmly launched Firmly Connect in March 2026, billed as an agentic commerce platform that lets merchants connect to any AI agent or agentic channel without deploying code.
- -firmly raised a $15M Series A led by Squarepoint Capital, with J.P. Morgan Payments, Mastercard and Samsung NEXT, to expand Firmly Connect globally, and launched Ask Agent, a conversational shopping assistant for merchant sites.
Signals
Series AProduct LaunchB2BAI-NativeNo-Code
Round details
Company: Firmly
Domain: firmly.ai
Amount: $15M
Stage: Series A
Industry: E-Commerce & Marketplace
Country: United States
Announced: 7 November 2026
Other E-Commerce & Marketplace raises
Recently funded in United States