FundedStartupsDaily / E-Commerce & Marketplace / Trace

Trace raises $3M

Trace announced a Seed round of $3M on 19 October 2026. The company operates in E-Commerce & Marketplace and is based in United States. It was founded by Katie Pfleger, Co-founder. Announced yesterday.

Raised
$3M
Stage
Seed
Industry
E-Commerce & Marketplace
Country
United States

Founder

Katie Pfleger
Co-founder, Trace
LinkedIn not availabletrace.com

Outreach angles

  • -Katie Pfleger co-founded Trace with Ella Rubin in 2025.
  • -Trace is a presale marketplace where shoppers list fashion items before buying so others can rent or buy them.
  • -The $3M seed was led by Serena Ventures with participation from SHAKTI.

Signals

SeedMarketplaceB2CConsumerNew MarketProduct Launch

Round details

Company: Trace
Domain: trace.com
Amount: $3M
Stage: Seed
Industry: E-Commerce & Marketplace
Country: United States
Announced: 19 October 2026
Source: announcement

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