How much did Firi raise?

Firi raised $3M at Seed, announced 16 September 2026.

Karishma Rathaur is Co-Founder of Firi.

FundedStartupsDaily / E-Commerce & Marketplace / Firi

Firi raises $3M

Q: What does Firi do?

Firi operates in E-Commerce & Marketplace and is based in India.

Firi announced a Seed round of $3M on 16 September 2026. The company operates in E-Commerce & Marketplace and is based in India. It was founded by Karishma Rathaur, Co-Founder. Announced 2 days ago.

Raised

$3M

Stage

Seed

Industry

E-Commerce & Marketplace

Country

India

Founder

Karishma Rathaur

Co-Founder, Firi

LinkedIn profile shopfiri.com

Outreach angles

-Karishma Rathaur was part of Uber's early India team before co-founding Firi.
-Before Firi, she and co-founder Vivek Madani built Honestly, an AI-powered beauty search and discovery platform, and pivoted from it into Firi.
-The $3M seed round will fund Firi's expansion from skincare and haircare into makeup and fragrances.