Primero raises $12M
Primero announced a Seed round of $12M on 27 August 2026. The company operates in Enterprise Software and is based in Mexico. It was founded by José Murillo, Co-CEO.
Industry
Enterprise Software
Founder
José Murillo
Co-CEO, Primero
Outreach angles
- -José Murillo co-founded Primero with Andrés Rosales and Santiago Buenahora to help enterprises encode business processes for AI agents to execute.
- -Murillo argues that "before, selling software was more of a leap of faith. With AI, you can sell outcomes."
- -Primero's seed round drew backing from Kaszek and General Catalyst, along with angel investors from FEMSA, Bimbo and Aeroméxico.
Signals
SeedAI-NativeEnterpriseB2BNew Market
Round details
Company: Primero
Domain: primero.ai
Amount: $12M
Stage: Seed
Industry: Enterprise Software
Country: Mexico
Announced: 27 August 2026
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