FundedStartupsDaily / Consumer / Affinity Labs

Affinity Labs raises $2M

Affinity Labs announced a Pre-Seed round of $2M on 14 October 2026. The company operates in Consumer and is based in United Kingdom. It was founded by Edoardo Ricci, CEO & Co-founder. Announced today.

Raised
$2M
Stage
Pre-Seed
Industry
Consumer
Country
United Kingdom

Founder

Edoardo Ricci
CEO & Co-founder, Affinity Labs

Outreach angles

  • -Edoardo Ricci co-founded Affinity Labs with Ahmed Eltom and Sunny Panchal.
  • -Ricci argues creators are the most underleveraged founders in the world, and co-founds every product with one.
  • -The Pre-Seed led by Fuel Ventures and Antler funds more creator-led brands, after four launches including Archives with 75,000+ users.

Signals

Pre-SeedAI-NativeB2CProduct LaunchRevenue-Generating

Round details

Company: Affinity Labs
Domain: affinitylabs.ai
Amount: $2M
Stage: Pre-Seed
Industry: Consumer
Country: United Kingdom
Announced: 14 October 2026
Source: announcement

Other Consumer raises

Recently funded in United Kingdom